Back in my college days I was already a fan of the work of Hella Jongerius. She has her own studio called Jongeriuslab and they create the most beautiful designs. Hella is known for her subtle and wonderful use of color and I think that her creations are very sincere and authentic. Recently KLM (Dutch Airline) teamed up with Hella to introduce a brand-new atmosphere, furnishings and style in their New World Business Class. The Jongeriuslab designed a new full-flat seat. KLM chose the Diamond seat model. Jongerius adapted and enhanced this model within the financial and time constraints for the design. The ‘noisy’ look of the standard Diamond seat was simplified, and a fresh, new colour was selected: light blue. Whenever the seat is fully flat, the KLM Blue becomes visible, and the traveller can sleep in a sky-blue private space. The impression of privacy is reinforced by the use of separate monitors for each passenger, with a personal storage area beneath each one. The carpet that Jongeriuslab designed especially for this new business class is made from old flight attendants uniforms (love that!). Also Hella took a look at the color palette. The KLM Blue is suggestive of a beautiful, icy landscape – a fresh, clean colour, but with a somewhat chilly feel. To conjure up a warm, domestic atmosphere, Jongerius developed a family of rich, dark hues that make the KLM Blue even more vibrant. The fabric of the seat covers is in the elegant style of a classic men’s suit, with a series of five simple yet subtle colours: aubergine, dark brown, night blue, cobalt, and dark grey. The use of five different seat cover designs draws clear distinctions between ‘my space’ and ‘your space’. This not only heightens the sense of privacy, but also visually punctuates the long axis of the airplane.I think they did a nice job at the Jongeriuslab. Maybe one day I will be so lucky that I can fly in this New World Business Class… but then I have to do some serious savings I’m afraid. Well for now I am content with the pictures :-).